Sessions
Concurrent Session
Leading Organizational Change: What Would Don Draper Do?
W110
Tuesday 06/24/2014 04:00 PM - 05:15 PM
1.25 HR Credit
| Competencies: HR Expertise, Leadership & Navigation
| Intended Audience: Senior-Level
Workplace Application:
HR’s role in managing change is becoming more important as leaders look to you to help manage the human side of organizational change.
Advertisers depend on basic principles of human behavior to successfully sell their products. These same behaviors apply to successfully leading change. By using examples from AMC’s series “Mad Men,” you will learn why these principles work so well in advertising and how to apply them in managing organizational change. Nunez shows you how to apply each lesson to any organizational change effort.
