Sessions

Concurrent Session
Social Media: Risky Business of Risk Aversion
Renaissance Ballroom East
Monday 03/23/2015 10:15 AM - 11:45 AM   Add to calendar
1.50 HR Credit | Competencies: Communication, Business Acumen | Intended Audience: Senior-Level
Workplace Application:
You'll learn how to appropriately use social media in hiring decisions and investigations while staying consistent with FTC and NLRB requirements.  

Business people tend to see the opportunities that social media creates for them while lawyers see risks. The correct approach is to neither ignore the risks nor be paralyzed by them, but to navigate them. You'll get an an overview of how you can appropriately use social media in hiring decisions and investigations, and explore how social media can help market your brand, products, and services while staying consistent with Federal Trade Commission (FTC) requirements. Particular attention will be paid to possible terms of a social media policy where NLRB decisions loom large. Identify practical solutions that minimize (not eliminate) the risks so you can still run your business without ending up in the NLRB’s cross-hairs. Finally, explore the benefits and risks of friending, linking in and tweeting.

Jonathan A. Segal Photo
Presenter:
Jonathan A. Segal, Partner,
Duane Morris, LLP