Sessions

Savvy HR practitioners know you can more effectively recruit diverse populations by customizing marketing materials, messages and career web pages to attract them.  This session covers best practices in recruitment marketing to veterans and veterans with disabilities and reviews examples of web sites that are strong attractors of military applicants.  Learn proven techniques that you can take back to your company to increase the number of military veterans applying to your positions. In this session we cover:

·         Five themes that resonate with military veterans and how to incorporate those themes into your marketing messages;

·         Updates to make to your career page that will enhance the military applicant’s experience and allow you to build a relationship with the service member and leverage his/her extensive network of colleagues; and

·         Methods to expose your recruitment brand into the military community.