11 Steps to Integrate Social Media into Your Organization

SHRM 2013 Annual Conference
Workplace Application: Learn to successfully incorporate social media as part of your overall employee communication strategy.
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Web 2.0 is a paradigm shift in how the Internet is used. Social networking can be part of an overall employee communications strategy. Explore an 11 step plan to successfully supplement your existing employee communication plan with social media initiatives. Learn about measuring successful social networking campaigns. Discover effective web governance guidelines for incorporating social media into overall communication plans. Take a look at the metrics of social marketing.