Sessions

Workplace Application: This session will highlight PepsiCo’s journey into mobile recruiting and the lessons learned along the way about what worked and what didn’t.

Mobile recruiting should be used more and more by organizations to tap into potential talent. Learn about the highs and lows of PepsiCo’s two year journey into mobile recruiting. Hoyt will share personal lessons learned relating to mobile over the last six years. Hear a candid telling of the fun discoveries, corporate challenges and largely unexpected results that continue to keep the recruitment marketing team at PepsiCo on their toes and pushing boundaries in the world of mobile. A few of the hot topics that will be covered include:

•             Moving Faster than Right: Some of the challenges related to moving faster than 99% of your organization (or what your organization can support.)

•             Mobile's ROI in Recruiting: What is it, and is "mobile" really even worth the effort?

•             QR Codes: Leapfrogging the idea behind clumsy codes and barcode scanning for recruiting.