Social Recruiting: Targeting Passive Candidates with LinkedIn and Facebook Recruitment Advertising

SHRM 2013 Talent Management Conference
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Workplace Application: Learn how to gain a competitive advantage in recruiting, by leveraging targeted advertising to reach passive candidates using LinkedIn and Facebook.

Fifty-four percent of companies are spending more on social media as a recruiting source compared to prior years. LinkedIn and Facebook continue to draw the attention of recruiters, but many organizations simply move their postings to these sites or leverage the equivalent of a resume database on these social media sources. You need to ensure that you're spending those resources wisely and maximizing the return on the investment by utilizing the most current methods to attract passive candidates. This session will take you through the unique benefits of leveraging the targeted advertising platform offered by these two social media sites. You will learn about the benefits of narrow-casting your job opportunities to the right people and the benefits of creating a personalized dialogue through targeted advertising.