Great companies succeed in good times and tough times for one simple reason -- they sustain a culture that provides a competitive advantage. You will learn how to create and reinforce commitment to a common set of unifying values that drives actionable performance and behavior toward meaningful results. Pennington will show you how to build and sustain strong teams where everyone appreciates the opportunity to help you succeed and focus everyone's energy on the handful of key behavior and performance expectations that will make your organization stand out in the marketplace.