Linking HR Priorities to 'Next Level' Corporate Strategy and Vision

SHRM 2013 Strategy Conference
Learn how to align an effective HR strategy that not only supports your organizational strategy but also enables current and future growth objectives for your organization.
To view this video, either log in or enter a passcode for this session via the following link: Passcode Entry page

How is HR viewed in your organization?  Are you seen as a business partner or as a transactional entity?  This session will highlight how one HR professional experienced both, and the role that HR is playing in the company's transformation.  After a 15-year career as a Vice President of Human Resources for PepsiCo, Rodriguez joined the mid-sized organization Ventura Foods in 2011, and is currently Vice President of Organizational and Leadership Development.  Rodriguez will discuss the challenges of making the transition from a $60 billion corporation with an HR function that was an established business partner to a $2.5 billion joint venture where HR was viewed as traditional and transactional.  He will discuss the role HR plays at Ventura Foods in shaping functional and corporate strategies, a new company vision, and an aligned HR strategy that supports the company’s ‘Next Level’ journey. 

Date(s) & Time(s): 
Monday, September 30, 2013 - 3:30pm to 5:00pm

Ed Rodriguez


Ed Rodriguez joined Ventura Foods as Vice President of Field Human Resources in 2011 and has held the title of Vice President of Organizational and Leadership Development since 2012. He began his career in human resources at PepsiCo in 1995. After serving as a Human Resources Manager in several Los Angeles area locations, he became regional Staffing and Training Manager for Southern California in 1999. In 2001, he joined Pepsi Bottling Group’s headquarters HR team as a Labor Relations Manager and Chief Spokesperson. A year later, he joined the acquisition and integration team, and later was named Director of Human Resources for PBG Mexico, where he was responsible for 26,000 employees, twenty-five plants, and more than 150 sales and distribution locations. In 2004, Mr. Rodriguez returned to PBG’s headquarters as Vice President of International Capability for its Mexico, Canada, and European operations, and was later named Vice President of Organizational Capability and Diversity, where he led PBG to a #2 ranking on DiversityInc Magazine’s 2006 Top Companies for Diversity. In 2007, he was named divisional Vice President of Pepsi’s West Business Unit, where he was responsible for 7,500 employees across California, Oregon, Washington, Nevada, Hawaii, and Alaska. In 2009, Mr. Rodriguez was named to HispanicBusiness magazine’s Top 60 Corporate Elite list. 

Mr. Rodriguez earned a bachelor’s degree in English from UC Santa Barbara and a master’s degree in Communication Management from USC. He is currently pursuing a PhD in Education with an emphasis in Leadership studies at Chapman University in Orange County, California.  He is a Certified Professional Coach.

Grande Ballroom A
Amount of Credit: 
Credit Type: 
Business Credit
Session Type: 
Concurrent Session
Business Acumen
Hide from On Demand: