Using Strategic Communications to Engage Employees and Lead Change

SHRM 2013 Strategy Conference
Learn best practices, common pitfalls as well as a model for planning and leading change communications and employee engagement.
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Leading organizational change is challenging but vital to successful outcomes in business initiatives.  Communication is directly tied to the successful implementation of major business outcomes because it addresses employee concerns and builds buy-in and commitment to new ways of working.  But to be successful, you need to understand how to take a strategic, systematic and proactive approach to using communication to lead change.  This highly interactive session will present an overview of the underlying principles of change, and share best practices, common pitfalls and a straight-forward model for planning and guiding change communications.  You will practice planning for each step in the model through a real-world case study, and will benefit from the past experiences of other leaders in the room. 

Date(s) & Time(s): 
Wednesday, October 2, 2013 - 8:30am to 10:00am

Mary-Claire Burick


Mary-Claire Burick is a dynamic and strategic leader whose focus is on improving communications, building engagement and leading change. She develops realistic strategies, ties individual and group actions to business outcomes and ensures that employees have the skills, resources and training to achieve their goals. 

Mary-Claire is the President of the Rosslyn Business Improvement District, an organization that works with businesses, residents and county government to ensure that Rosslyn flourishes as one of the world’s most successful urban centers. Previously, Mary-Claire was President of MC Strategy, a consulting firm helping leaders build healthy and effective organizations.  Prior, she was Vice President of Operations for Allbritton Communications, managing ABC-7, NewsChannel 8 and POLITICO.  Earlier in her career, she helped launch the Fox NewsChannel, where she served as Operations Manager. 

She was named Washington Business Journal’s Women Who Mean Business and has a certificate in Organizational Consulting and Change Leadership from Georgetown University and a BA in Communications from University of Delaware.

Follow Mary-Claire on Twitter @MaryClaireBuric.

Nautilus 1&2
Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
Relationship Management
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