Case Study: How CAI Used Global Competency Development for Success in Emerging Markets

2014 Annual Conference
Workplace Application: This session will address cultural competency development as a strategic tool to help you meet and exceed your global business objectives in emerging markets.
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This session will help you understand the key cultural differences that can impact productivity, performance and business sustainability. This case study, focused on Cultural Awareness International’s strategy and approach in Mozambique, illustrates the enterprise-wide approach they took to develop cultural competence for maximum performance. You’ll understand how HR drives the key leadership and business skills that will enhance your success and help your global talent development.

Date(s) & Time(s): 
Tuesday, June 24, 2014 - 7:00am to 8:15am

Mercedes Naficy D'Angelo

Mercedes Naficy

Mercedes has served the international mobility industry for 15 years consulting on intercultural and performance needs. She also conducted field research on expatriate selection. Currently Mercedes is the Director of Business Development at Cultural Awareness International.

She graduated from Princeton and completed an MBA from Tulane. Mercedes is a product of a bicultural family (1/2 Iranian; 1⁄2 Puerto Rican), and has lived and worked in Europe, the Americas, and the Middle East. Mercedes has experienced the impact of cultural competency on performance and behavioral health; including relocating internationally with her four children.

Follow Mercedes on Twitter @MechaDAngelo.

Amount of Credit: 
Credit Type: 
Global Credit
Session Type: 
Concurrent Session
HR Expertise
Global & Cultural Effectiveness
Intended Audience: 
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