GLOBAL EXECUTIVE EXCHANGE: Keter Plastic Ltd.: How to Build HR from Scratch in a Global Company

2014 Annual Conference
Workplace Application: This session will show you how Keter Israel built its HR function.
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Join Avi Robinson, the vice president of HR for Keter Plastic Ltd, as he shares how HR underwent a transformation. Keter is one of the world’s largest multi-segment plastics export companies in the world. Established in 1948, Keter is headquartered in Israel with 1,500  employees (4,000 worldwide) and operates in 90 countries. Robinson will share how HR transformed its role in an international, privately-owned firm and became the steward of the company’s organization and culture by changing its structure, communications, technology, and interfaced with strategic business units and in the process demonstrated the value of – and need for – HR.

Date(s) & Time(s): 
Wednesday, June 25, 2014 - 10:00am to 11:15am

Avi Robinson


Avi Robinson is the VP HR of Keter Plastic Ltd, a position he has held since 2007.  At Keter, Avi built and implemented HR processes including: recruitment, training and development, talent management, compensation, performance evaluation, and SAP HR.  Prior to 2007, Avi held the position of Senior HR Director of SSC (Shared Services Center) at Teva in Israel. Avi started his career at Teva as the HR Director  where he gained experience in reorganization as the company made organizational changes in response to the changing market. Avi was also the VP HR for the International group at Teva.  He has a BA in Social Work and M.Sc. in Behavioral Science and Management from the Technion. He participated in the INSEAD program "Managerial Skills for International Business" and the Technion Institute of Management (TIM) Senior Management Program. Avi is a senior management member of the ISHRM (Israeli Society for Human Resources Management).


Amount of Credit: 
Credit Type: 
Global Credit
HR Expertise
Global & Cultural Effectiveness
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