Leading Organizational Change: What Would Don Draper Do?

2014 Annual Conference
Workplace Application: HR’s role in managing change is becoming more important as leaders look to you to help manage the human side of organizational change.
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Advertisers depend on basic principles of human behavior to successfully sell their products. These same behaviors apply to successfully leading change. By using examples from AMC’s series “Mad Men,” you will learn why these principles work so well in advertising and how to apply them in managing organizational change. Nunez shows you how to apply each lesson to any organizational change effort.

Date(s) & Time(s): 
Tuesday, June 24, 2014 - 4:00pm to 5:15pm
Presenter: 

Frank V. Nunez

Frank V.
Nunez

Dr. Frank V. Nunez brings over thirty years of experience in all facets of human resources from employee relations, compensation and training & development to strategic workforce planning, leadership development and organizational change management. He has worked as a front line HRG supporting technology organizations as well as managing HR teams across multiple sites nation-wide. He completed his doctoral degree in organizational change from Pepperdine University in 2010. His dissertation broke new ground in leadership development research by linking the theories of Dr. Karen Horney (Hor-ni) to improving leadership growth. Now focusing on the human side of organizational change, Dr. Nunez helps organizations improve their leadership competence in constructing higher level mental models so that they can act on change rather than be acted upon by change.

Location: 
W110
Amount of Credit: 
1.25
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
Competency: 
HR Expertise
Leadership & Navigation
Intended Audience: 
Senior-Level
Track: 
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