Sessions

Concurrent Session
Social Media: Risky Business of Risk Aversion
W308
Tuesday 06/24/2014 02:15 PM - 03:30 PM   Add to calendar
1.25 HR Credit | Competencies: Critical Evaluation, HR Expertise | Intended Audience: Mid-Level
Workplace Application:
This session provides an overview of how to use social media appropriately in your hiring decisions and investigations.  

Business people see all the opportunities that social media creates for them. Lawyers see risks. Both are right. The correct approach is neither to ignore the risks nor to be paralyzed by them but to navigate them. We will explore how social media can help market your brand, products, and services, while staying consistent with FTC requirements. Particular attention will be paid to possible terms in a social media policy where NLRB decisions loom large. Practical solutions that minimize (not eliminate) the risks will also be explored, so that you can still run your business but not end up in the NLRB’s cross-hairs.  Finally, this session also examines the benefits and risks of friending, linking in and tweeting. Some of the answers may surprise you.

Jonathan A. Segal Photo
Presenter:
Jonathan A. Segal, Partner,
Duane Morris, LLP