Clicks vs. Cliques: The Recruitment Value in Online Communities

2014 Talent Management Conference
Workplace Application: This session will explore ways that you can engage candidates in a more thoughtful manner by interacting with them inside their preferred online community.

As communities like Facebook and LinkedIn continue to evolve and expand, as recruiters, you must also adapt your methods of reaching and relating to your target audience if you hope to remain relevant and acquire talent. You will leave this session understanding of the evolution of communities (from cavemen to LinkedIn) and their ability to enable valuable one-on-one communications with job prospects. Stubblebine will show you how to focus less on the click, and more on the person and some key tactics to ensure that you are leveraging every click to the career site to build relationships. Discover strategies to mine social media data to help deliver your recruitment message directly in front of who you want to hire. Finally, learn common mistakes you can avoid to ensure your recruitment strategy is targeting quality, not just buying clicks.

Date(s) & Time(s): 
Tuesday, April 29, 2014 - 1:30pm to 2:45pm

Joe Stubblebine


Joe Stubblebine is Vice President of Corporate Outreach at, known as the ‘The Career Network’, focuses on helping people grow and succeed professionally. By connecting job seekers and employers through 70 unique career channels and 3,000 industry and regional communities, they are changing the way job searching is done. In his role, Joe is responsible for the development and execution of corporate outreach initiatives, including speaking engagements, conferences and other communication efforts. Joe is also tasked with the development of career events that offer members the opportunity to connect face-to-face with hiring companies.

Joe has over 14 years of entrepreneurial recruitment products & services experience. Prior to joining, Joe was the Co-Founder and CEO of, a robust regional career site that served the Tri-State area (PA, NJ, and DE) and was the founder of hired! Magazine, an employment publication in the Greater Philadelphia region. was acquired by in 2012. Joe has served as an IT consultant & project manager for many notable brands, including Wyeth, Glaxo SmithKline and Hershey Foods. Joe is also an advocate for businesses to embrace social media as a tool to increase sales and engage with employees and customers, and has presented at social, recruitment, and executive leadership events. He has been featured in the Philadelphia Inquirer "Who’s Who Under 30", "Top Tech" by Computer User magazine, and held the 11th spot on the Philadelphia INC 100 List in 2002. Joe attended Clarion University of Pennsylvania, where he majored in Accounting.

Jackson AB
Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
HR Expertise
Intended Audience: 
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