Sessions
Concurrent Session
Let the Numbers Do the Talking: Leveraging Data to Guide Your Social Recruiting Strategy and Gain Buy-In
Jackson AB
Monday 04/28/2014 10:45 AM - 12:00 PM
1.25 Business Credit
| Competencies: Business Acumen, Critical Evaluation, HR Expertise
| Intended Audience: Mid-Level
Workplace Application:
Learn how to justify and gain internal buy-in on your social recruiting strategy using the right social analytics, while also identifying powerful strategic insights to guide your program to success.
The data needed to build the business case to gain internal buy-in for investing time and resources on a social recruiting strategy come from social analytics that you may not be aware of or be collecting. This session will provide you with the ability to identify the unique key measurements that will garner buy-in and provide the insight needed to guide your strategy. The session will provide details on the process of collecting, analyzing, and presenting the data to push your Social Recruitment Strategy to success. After attending this session, you will be able to:
- Identify the data that garners buy-in on your social recruiting strategy from upper management;
- Identify, collect, and analyze the measurements that will provide strategic guidance on your strategy going forward;
- Understand how to maximize the unique properties of LinkedIn, Facebook, and Twitter by constructing an editorial calendar to monitor your data; and
- Continually capitalize on your data to create unique, compelling content that resonates with your target candidates and achieves your goals.
