Let the Numbers Do the Talking: Leveraging Data to Guide Your Social Recruiting Strategy and Gain Buy-In

2014 Talent Management Conference
Workplace Application: Learn how to justify and gain internal buy-in on your social recruiting strategy using the right social analytics, while also identifying powerful strategic insights to guide your program to success.

The data needed to build the business case to gain internal buy-in for investing time and resources on a social recruiting strategy come from social analytics that you may not be aware of or be collecting. This session will provide you with the ability to identify the unique key measurements that will garner buy-in and provide the insight needed to guide your strategy. The session will provide details on the process of collecting, analyzing, and presenting the data to push your Social Recruitment Strategy to success. After attending this session, you will be able to:

  • Identify the data that garners buy-in on your social recruiting strategy from upper management;
  • Identify, collect, and analyze the measurements that will provide strategic guidance on your strategy going forward;
  • Understand how to maximize the unique properties of LinkedIn, Facebook, and Twitter by constructing an editorial calendar to monitor your data; and
  • Continually capitalize on your data to create unique, compelling content that resonates with your target candidates and achieves your goals.
Date(s) & Time(s): 
Monday, April 28, 2014 - 10:45am to 12:00pm

Lindsey Sanford


Lindsey combines her experience in public speaking, politics, and data analysis to build and inform on content strategies within the online space. A strategy that inspires loyalty, passion, and engagement from the fans of large organizations is what guides her program implementation. She is a recovering politico with over 6 years of campaign experience, and has developed an interest and passion for integrated marketing: using social platforms to connect with targeted audiences. Lindsey helps develop overall social implementation strategies, informing content strategy, developing quarterly analyses, and optimizing an organization’s presence online for maximum “Return on Engagement”. Lindsey has developed social strategies for Fortune 500 Clients such as The Home Depot, Northrop Grumman Corporation, Pearson Education, and UnitedHealth Group. Lindsey graduated from the University of Nevada, Reno with a B.A. in English and Speech Communications, and is known to be found playing Ultimate Frisbee on the weekends. 

Jackson AB
Amount of Credit: 
Credit Type: 
Business Credit
Session Type: 
Concurrent Session
Business Acumen
Critical Evaluation
HR Expertise
Intended Audience: 
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