Recruiting Lessons from the Trenches: How to Develop, Champion and Manage Social Media Recruiting Strategies That Work

2014 Talent Management Conference
Workplace Application:You will learn how to develop, champion and build employment branding strategies within your organization. This interactive session will cover both the tactics and strategies you need to successfully conceive, pitch and build support, launch, execute and measure employment branding campaigns.

Join Lars Schmidt, Founder of Amplify Talent and former head of Talent Acquisition & Innovation at NPR, as he shares how NPR’s employment branding and social recruiting strategy was built, implemented, and has evolved over time. First, with respect to the implementation of @nprjobs and later with #NPRlife, Schmidt will discuss the success of starting small and scaling a successful social campaign to build an employment brand and recruit the best talent. Learn how he utilized social to recruit talent against other organizations like Google. Schmidt will discuss how @nprjobs has shaped the social recruiting strategy of NPR, reaching over 20,000 Twitter followers, and how other platforms like Instagram, YouTube, and Google Plus – and no social vehicles likes job descriptions, career sites, and recruiting cards have helped minimize reliance on job boards and saved over $100k in budget and resources. Finally, he will discuss the value of involving your employees in your branding strategy.

Date(s) & Time(s): 
Monday, April 28, 2014 - 1:30pm to 2:45pm

Lars Schmidt


Lars Schmidt is the Founder of Amplify Talent, an employer branding and recruiting consultancy based in Washington DC. Prior to launching Amplify Talent, Lars was the Senior Director of Talent Acquisition & Innovation at NPR where he was responsible for providing leadership and advocacy for talent acquisition strategies that aligned with NPR’s strategic mission and core values. Lars held various HR and recruiting leadership roles with companies including Ticketmaster, Magento, Pencom Systems and several startups in Los Angeles.

Lars is a fierce advocate for progressive HR with a strong track record in leveraging innovative talent and recruiting strategies. He was named a “Top 100 Influencer” by HR Examiner and "Top 100 Most Social HR Leaders on Twitter" by The Huffington Post. You can follow him on: Twitter at @ThisIsLars, Facebook, and LinkedIn

Washington B
Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
HR Expertise
Intended Audience: 
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