Gaylord Opryland’s Approach to Recruiting Hourly Employees

2014 Talent Management Conference
Workplace Application: This session gives you an insight look at Gaylord Opryland’s recruiting strategy to hiring their hourly workforce.

Gaylord Opryland has a full cycle recruiting process for a 3,000 room property plus attractions. This session will cover how their hiring events are executed, their recruiting strategies for hiring hourly employees, their partnerships within the community as well as their employee referral process (STAR). Mason will review their process for hiring our world famous A Country Christmas, where we seasonally hire over 300 STARS every year during holiday time. She will also share how they recovered from the 2010 flood, specifically how they put on grand hiring events, rehiring over 2,000 STARS that were laid off as a result and the culture created for the re-opening of the hotel.

Date(s) & Time(s): 
Tuesday, April 29, 2014 - 10:45am to 12:00pm

Bonnie Mason


Bonnie Mason began her human resources career with South Seas Resort on Captiva Island, Florida in 1995. There she was instrumental in providing human resources leadership for over 700 employees. As the human resources manager, she spearheaded the international H2B and J-1 programs to help supplement staffing during the resort’s peak times. She continued on the human resources team just after hurricane Charley destroyed the resort in 2004.

In 2005, Bonnie joined Gaylord Opryland Resort & Convention Center in Nashville, TN as a Sr. Recruiter. She was responsible for attracting leadership talent for the 2,881 room hotel plus 4 attractions. In addition, Bonnie led a team of 4 recruiters and 2 support staff. In January 2008 Bonnie was promoted to Assistant Employment Manager where she led her team of recruiters to attract talent for all hourly positions within the hotel and attractions. This included the famous A Country Christmas season where her team hired over 300 new STARS each season.  In September of 2009 Bonnie was recognized for her strong leadership and was given the title of Employment Manager. Bonnie led the HR team during the 2010 Nashville flood rebuild where she worked with her team to rehire over 2000 STARS that had been displaced after the May flood that affected the entire Opryland hotel.

Bonnie has continued in this role and has navigated through numerous changes since Marriott International acquired the management of the Gaylord Hotel brand in October 2012. She and her team have implemented fully into the Marriott International company policies, procedures, and practices. Bonnie is a dynamic team player highly skilled in talent management, creating partnerships, and focused on customer service.

Jackson AB
Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
HR Expertise
Intended Audience: 
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