11 Steps to Integrate Social Media into Your Organization

SHRM 2012 Annual Conference
Learn to successfully incorporate social media as part of your overall employee communication strategy.
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Web 2.0 is a paradigm shift in how the Internet is used. Social networking can be part of an overall employee communication strategy. Explore an 11 step plan to successfully supplement your existing employee communication plan with social media initiatives. Learn about measuring successful social networking campaigns. Discover effective web governance guidelines for incorporating social media into overall communication plans. Take a look at the metrics of social marketing.

Date(s) & Time(s): 
Monday, June 25, 2012 - 2:00pm to 3:15pm

Joe Rotella, SHRM-SCP


Joe Rotella is a leading thinker and professional speaker in business strategy, continuous performance management, and HR technology. He currently serves as Chief Value Officer (CVO) for Delphia Consulting, LLC, a national consulting firm based in Columbus, Ohio.

 Joe has over 30 years of experience, is the Certification Manager for the Human Resources Association of Central Ohio (HRACO), is a cited contributor to the SHRM Learning System, and a SHRM “Top-Rated” speaker.

 Joe is the co-creator of miviva – a web-based solution to define goals, track progress, document check-ins and conversations and generate a performance review artifact.






Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
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