How To Attract and Retain Younger Workers Without Alienating Older Workers

SHRM 2012 Annual Conference
You will leave with some best practices for working with both younger and older workers.
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Each of the generations since WWII has entered the workforce with different expectations. At no time have there been so many generations required to work together as peers or at least colleagues. Lines of responsibility no longer use age and experience as their sole guideline. The purpose of this session is to outline the differences of each generation while identifying practical solutions that allow for peace, respect and increased profit.

Date(s) & Time(s): 
Monday, June 25, 2012 - 2:00pm to 3:15pm

Cynthia Myers Martinez

Myers Martinez

Cynthia Myers Martinez began her career as executive director for a national youth and family service organization headquartered in Chicago, IL. Following nine years building that organization from one of local significance to national prominence, Cynthia started a fund raising and organizational development consulting business (CYM Associates). When Cynthia moved to the DC area, she maintained her business as a fundraising and organizational development firm, but soon determined that she wanted to focus more of the business on personnel and human resource issues and how they impact the development of an organization. CYM Associates, now located in San Antonio, TX, has further refined its focus to emphasize employee issues that affect organizational growth, specifically recruiting, performance improvement and generational management. Cynthia is certified as a Senior Professional in Human Resources (SPHR) and, internationally, as a Global Professional in Human Resources (GPHR).

Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
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