Sessions

Workplace Application: Social media is infiltrating the workplace, it is important for workplace communication, recruiting, and to understand employment law liabilities.

Our session will demonstrate to the HR professional as well as provide case studies of more than 15 companies how organizations are using social media strategies and tools to grow and build their talent pools, communicate more effectively with their current and future employee base and discuss the topic of current law as well as organizational ethics in the workplace. Facts, figures, and basic practical uses and applications for business, human resources, sales, finance, and marketing. Our session will provide a cross-functional point of view allowing for our attendees to become engaged and knowledgeable business partner. Social media monitoring and research strategies will also be covered and discussed including using a RSS as well as creating a Google Reader and leveraging tools like Google Alerts to monitor brand, employee activities, and corporate mentions on the internet.

Learning Objectives:

• Over the course of four hours we will cover social media basics for the Human Resource professional including creating and using Twitter, Facebook, Youtube, Blogging, and LinkedIn. This course is a foundational social media course specifically designed for the strategic human resource professional who is driven to understand the new online landscape and mitigate organization and corporate risk.
• Our session will demonstrate to the HR professional as well as provide case studies of more than 15 companies how organizations are using social media strategies and tools to grow and build their talent pools, communicate more effectively with their current and future employee base and discuss the topic of current law as well as organizational ethics in the workplace.
• In addition to introducing these tools, we will discuss some facts, figures, and basic practical uses and applications for business, human resources, sales, finance, and marketing. Our session will provide a cross-functional point of view allowing for our attendees to become engaged and knowledgeable business partner.
  Social media monitoring and research strategies will also be covered and discussed including using a RSS as well as creating a Google Reader and leveraging tools like Google Alerts to monitor brand, employee activities, and corporate mentions on the internet.
• Special attention will be taken to provide the human resource and recruiting professional with time saving tips and social media monitoring practices with a focus on current and future employment law trends as well as recent case rulings.
• Attendees will receive a complete workbook that provides a social media investigation toolkit, social media policy guidelines and best practices, as well as online blogs and resources written by other human resource professionals throughout providing a global context for our attendees.

*Additional programs fees and advance registration are required.