Marketing Your Benefits: Developing a More Effective Strategy to Educate and Engage Employees About Benefits Options

SHRM 2013 Annual Conference
Workplace Application: You need to better understand how to market your benefits offerings with year-round communication and education, arming your employees with the tools needed to make the best benefits decisions.
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Often discouraged by a lack of employee participation, engagement and knowledge about benefits, HR leaders are increasingly looking for ways to engage their workforce and empower them to make smart benefits decisions. To be effective in benefits communication, you need to take into account how you talk about your benefits program, as well as how it is packaged, priced and sold--all intrinsically marketing-focused objectives. By taking advantage of marketing strategies, you will be better prepared to engage employees and guide them through the decision-making process, leading to greater job satisfaction and more productive workers.

Date(s) & Time(s): 
Monday, June 17, 2013 - 10:45am to 12:00pm

Audrey Boone Tillman

Audrey Boone

As executive vice president of Corporate Services for Aflac Incorporated, Ms. Tillman is responsible for all aspects of human resource management for Aflac’s more than 4,400 employees. She also oversees operations of the Facilities, Corporate Learning, and Strategic Sourcing & Procurement divisions as well as the Travel & Meetings division and Communicorp, Aflac’s for-profit printing company. 

During her tenure, Aflac has received multiple honors including Training magazine’s Training Top 125, FORTUNE magazine’s 100 Best Companies to Work For and Working Mother magazine’s 100 Best Places for Working Mothers, as well as being recognized by Black Enterprise magazine as one of its Best Companies for Diversity for six consecutive years. Aflac has also appeared in LATINA Style magazine’s annual list of The 50 Best Companies for Latinas to Work for 13 years and was named to BusinessWeek’s Best Places to Launch a Career in 2008 and 2009. 

Ms. Tillman is a member of the State Bar of Georgia, the North Carolina State Bar and the Bar of the District of Columbia and is a past chair of the corporate law section of the National Bar Association.  She has also served as a director-at-large for the Society for Human Resource Management (SHRM).

Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
Critical Evaluation
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