MEGA SESSION: Agile Working: Transforming the Culture of Working at Unilever

SHRM 2013 Annual Conference
Workplace Application: You will learn how agile working is critical to any business by hearing how Unilever implemented a global culture change to one of flexibility.
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Unilever is in process of executing a large scale cultural sh ift in how work is done across the business called Agile Working. This has involved implementation of flexible working practices, innovatively designed office facilities, and virtual collaboration technologies that allow people to work anytime and anywhere, as long as business requirements are met. Raia will present the business case Agile Working, how it is being implemented at Unilever, results achieved to date, and important lessons learned during the change process. He will also discuss how Agile Working can be a key component of any company's strategy for attracting and engaging top talent, reducing costs and environmental impact, and increasing organizational effectiveness. Hear key outcomes, challenges, and successes and learnings that Unilever has experienced while implementing a global culture change around Agile Working.

Date(s) & Time(s): 
Tuesday, June 18, 2013 - 4:00pm to 5:15pm

Fiona Laird


As SVP HR global categories & R&D for Unilever, Ms. Laird is responsible for managing the development of talent, organizations and culture across the region in alignment with Unilever’s global HR strategies. She is specifically responsible for HR operations, labor relations, continuous improvement, and change management for Unilever’s businesses within North and Latin America. She serves as a member of both the Americas Leadership Team and Unilever’s Global HR Leadership Team. Ms. Laird also serves as the head of Communications for Unilever Americas. In this role, she is responsible for delivering a cohesive communications strategy in the region, ensuring the integrity of the Unilever brand, and effectively linking together Unilever’s internal and external communications efforts, including media relations, public affairs, corporate responsibility and employee communications. She serves as a member of the Unilever’s Global Communications Leadership Team. Ms. Laird joined Unilever as labor and employment counsel for Unilever United States in 1991. In 1994, she moved to Human Resources to support the Unilever Foods North America business group and was subsequently appointed to the board of Lipton as vice president, Human Resources in 1998. In 2000, she was appointed senior vice president, Human Resources for Unilever Bestfoods North America, and in 2005, senior vice president, Human Resources and Communications for Unilever Americas. Prior to joining Unilever, she practiced law at the New York law firm of Mudge, Rose, Guthrie, Alexander & Ferdon. Ms. Laird is a graduate of the University of Strathclyde where she completed a double major program in English and history. She holds a J.D. degree with honors from Case Western Reserve University

S100A Ballroom
Amount of Credit: 
Credit Type: 
Business Credit
Session Type: 
Mega Session
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