PRACTITIONER EXCHANGE: Aligning HR to the Business: How Marriott is Attracting the Next Gen Talent for the Next Gen of Travelers

SHRM 2013 Annual Conference
Workplace Application: This session will provide you with a real life example of how to align HR to business strategy while also leveraging digital technologies for HR.
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As the top hospitality company on FORTUNE Magazine's World's Most Admired Companies list, Marriott International has a portfolio of 19 brands, 3,800 hotels across 74 countries, and a workforce of more than 325,000 dedicated associates. The business is not resting on its laurels though and is hard at work to meet the needs of its rapidly changing customer base: the next generation of travelers, gen X and gen Y. Likewise, its HR organization is also hard at work to attract the next generation of talent to serve this new customer. Learn about how Marriott's HR organization is aligning to the business by integrating digital technology into its talent acquisition and talent management initiatives. Lee will share the opportunities and challenges that have come with implementing digital and social media in a company of such scale as well as insights into where social media and digital may be heading.

Date(s) & Time(s): 
Tuesday, June 18, 2013 - 4:00pm to 5:15pm

Jessica Lee


Jessica Lee is the Director of Digital Talent Strategy for Marriott International. She leads global talent focused digital and social media efforts across the enterprise which includes the Marriott family of 19 brands. But that doesn't mean she plays on Facebook all day. In what she'll quickly tell you is her dream job, Jessica gets to differentiate and position Marriott to most effectively optimize innovative technologies to address the brand's business needs in the talent space. These efforts have been applauded and covered by everyone from the Wall Street Journal to Fortune Magazine and she'll work to take it even further to the next level. Don't be fooled by that fancy digital work though, she's still an everyday HR gal in the trenches at the core. SPHR certified, a dozen years or so years as an HR generalist... she can whip up a corrective action plan or source for your purple squirrel in a heartbeat.

Amount of Credit: 
Credit Type: 
HR Credit
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