Sessions

To build the best, smartest workforce requires hiring a broad range of diverse, talented individuals. But if that’s all it takes, why is it so hard to increase productivity? Why has productivity fallen for the last 50 years? Why is creativity and innovation something employees seem good at when they’re on vacation, but not when they’re at work? If they’re leaving to become entrepreneurs, why couldn’t they be inventive where they are now? It turns out that hiring diverse people is the easy part. Keeping them diverse, creative and engaged is the hard part. In this provocative presentation, Heffernan outlines the social, neurological and psychological reasons why we so rarely get the best out of the smart people we hire.  She also proposes numerous strategies for hiring the best  and keeping them that way. You will learn why risk takers lose their creativity in large organization, how to get a better ROA from the people you hire and how to keep the entrepreneurs from leaving.