The Consumerization of Work: Your Recruitment and Employment Branding Processes in a Changing World

SHRM 2013 Talent Management Conference
The Consumerization of Work: Your Recruitment and Employment Branding Processes in a Changing World
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Workplace Application: Learn what employers from leading consumer brands are using to engage candidates as well as employees.

As adoption of new media and digital technologies has increased, businesses have been forced to rethink their approaches to engaging consumers and motivating their behaviors. The benefits of adapting similar strategies to meet the expectations and needs of technology-savvy job seekers and employees are also evident. This “consumerization” of the employment process requires you to consider an ever-widening range of new products and services related to social media, communication, collaboration and information-sharing in your recruitment and employer branding processes. This session will help you develop, influence and execute recruitment and employer branding strategies that will assist your organization in meeting its business objectives, through the implementation of best practices to attract, recruit and retain the talent needed. 

Date(s) & Time(s): 
Wednesday, April 17, 2013 - 8:30am to 9:45am

Jennifer McClure


Jennifer McClure is an entrepreneur, international keynote speaker, leadership success coach, and former HR executive who works with business leaders to build careers that they love, and lives that matter.

As a top-rated speaker, and CEO of Unbridled Talent, Jennifer is recognized as an influencer and expert on strategic leadership and innovative people strategies, and has delivered high-impact programs to over 50,000 people around the world.

Jennifer is also the Chief Excitement Officer of DisruptHR, a global community designed to energize, inform and empower business leaders who are interested in disruptive ideas and moving the collective thinking forward when it comes to talent in the workplace.

Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
Intended Audience: 
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