How to Socialize Your Talent Strategy and Use Social Media to Attract Top Talent

SHRM 2013 Talent Management Conference
How to Socialize Your Talent Strategy and Use Social Media to Attract Top Talent
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Workplace Application: This session will show you how to leverage your employer brand and how you can create and implement your own talent strategy in today's social media world.

The next generation of job seekers is looking beyond job boards and now engages with potential employers on social media sites. This informative, interactive presentation will show you why social networks should become a major part of your talent search, and how you can progress from a “SoMe Starter” to a “SoMe Superstar.” You will learn about the four essential profiles that every organization needs to attract top talent and how major companies are successfully using social media to engage job applicants. Learn the best way to create and manage your employer brand to appeal to a new generation of online workers, and understand what to say with your social profiles as well as how to say it.

Date(s) & Time(s): 
Tuesday, April 16, 2013 - 3:15pm to 4:30pm

Jody Ordioni


Jody is a brand planner and has spent more than 15 years in senior leadership positions within well-established advertising agencies such as J. Walter Thompson and Omnicom, consulting with major organizations seeking to build and promote successful brands. She has a passion for the latest trends in technology and marketing and has spent her career developing and implementing programs that make the most effective use of both. In her role as President of BRANDEmix, Jody leads the firm in creating brand-aligned programs that connect people to missions, cultures and business success.

Tradewinds ABC
Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
Intended Audience: 
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