After You Applied to [Company Name], Would You Refer a Great Candidate? Any Candidate? Your Worst Enemy?

SHRM 2015 Talent Management Conference & Exposition
Workplace Application: This session will help you define, measure and benchmark recruiting practices that impact a candidate’s experience and subsequent conversion, retention, performance, willingness to re-apply or even refer others.
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The candidate experience can be measured by a single question: “Would you refer…?” just as the customer experience is measured by a similar “Net Promoter Score”.  This session digs deeper and explores the recruiting data from hundreds of corporations large and small who have looked into the mirror and invited tens of thousands of their candidates to share their experience. This will session will show you:

  • What practices really make a difference and which ones merely annoy.
  • Identify recruiting practices that correlate with a candidate’s experience.
  • Measure the importance, value and cost of creating a positive or having a negative candidate experience.
  • How to build your own business case for how you treat those you hire AND those you don’t as well as the recruiting practices that have the greatest impact on your candidate’s experience.
Date(s) & Time(s): 
Tuesday, April 28, 2015 - 8:15am to 9:30am

Gerry Crispin, SPHR

Crispin, SPHR

Gerry Crispin, SPHR is a former practitioner, Co-author of eight books and over 100 articles, and a Life-long student of Staffing. Gerry facilitates the CareerXroads Colloquium – a series of intense, small-group meetings for staffing leaders from some of the world’s largest firms to share staffing best practices.

A long time SHRM volunteer, Gerry currently leads a national standards task force of more than 100 volunteers working to establish standards for recruiting that meet American National Standards Institute (ANSI).

One indicator that Gerry still sees himself as a student and keeps his perspective fresh is his travels around the world to watch, interview and observe recruiters, job seekers and employers. He has been to more than 20 countries in the last decade including China, Japan, Australia, Russia and India.

Follow Gerry on Twitter @GerryCrispin.

Harbor Ballroom I
Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
HR Expertise
Business Acumen
Intended Audience: 
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