Concurrent Session
Defy the Odds: Increase Job Visibility, Candidate Quality, and Reduce Cost
Harbor Ballroom F
Tuesday 04/28/2015 10:45 AM - 12:00 PM   Add to calendar
1.25 HR Credit | Competencies: HR Expertise | Intended Audience: Senior-Level
Workplace Application:
Discover online marketing tactics to leverage your company's website and brand as well as your personal brand to increase your talent acquisition presence and help you win the war for talent. 

Writing a job posting is one thing, but finding the right talent is another. Optimizing job board management for increased visibility, increased candidate quality, and reduced cost will have your company's leadership singing your praises. Chris Peterson will teach you how to:

  • Increase job-posting visibility and candidate quality through online marketing strategies and tactics.
  • Think strategically about job board selection and usage, and reduce cost.
Chris Peterson Photo
Chris Peterson, vice president, Online Marketing,