Defy the Odds: Increase Job Visibility, Candidate Quality, and Reduce Cost

SHRM 2015 Talent Management Conference & Exposition
Workplace Application: Discover online marketing tactics to leverage your company's website and brand as well as your personal brand to increase your talent acquisition presence and help you win the war for talent.
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Writing a job posting is one thing, but finding the right talent is another. Optimizing job board management for increased visibility, increased candidate quality, and reduced cost will have your company's leadership singing your praises. Chris Peterson will teach you how to:

  • Increase job-posting visibility and candidate quality through online marketing strategies and tactics.
  • Think strategically about job board selection and usage, and reduce cost.
Date(s) & Time(s): 
Tuesday, April 28, 2015 - 10:45am to 12:00pm

Chris Peterson


Chris Peterson has worked in the Online Marketing space for over 10 years. From an Online Marketing Manager at a Top 500 Internet retailer ecommerce company, to a VP of Online Marketing at a large advertising agency, Chris's career has allowed him to work with many clients from a variety of industries on numerous online marketing challenges. With specialties including everything from SEO, PPC, and web analytics, to inbound marketing, conversion rate optimization (CRO), and social media strategy, Chris's experience lends insight to Versique's online marketing strategy, as well as the online marketing strategies of their clients.

Harbor Ballroom F
Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
HR Expertise
Intended Audience: 
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