Sessions
Concurrent Session
Build an Effective Online Employment Brand That Translates Your Workplace Culture
Neopolitan Ballroom 1-4
Monday 04/15/2024 10:30 AM - 11:30 AM
Competencies: Business (Behavioral), Leadership (Behavioral), Workplace (Technical)
| Intended Audience: Mid-Level, Senior-Level, Executive-level
Workplace Application:
Learn a framework to create your company's workplace culture page. A culture page on your website helps you attract and retain top talent by fostering a positive and productive in person or remote work perception and environment.
In this session, we will explore the importance of preserving and adapting your workplace culture in the competitive landscape. We will also discuss what type of content should be added on the page, which department should own the culture page, and what AI tools can assist you in creating the page's content. We will delve into practical applications of all things related to your online presence related to your employment brand, from inception to dealing with negative reviews.
Learning Objectives:
- Learn the framework of creating the page and culture discovery.
- Understand how preserving and adapting workplace culture can provide a competitive advantage in attracting and retaining talent.
- Gain insights into the key elements that should be included on your company's culture page.
- Understand how a well-crafted culture page can positively shape your brand perception in the workplace.
