How many times have you seen people in your organization do things that make no sense? How often have your best laid plans for culture change been frustrated? And how have these kinds of frustration impacted the bottom line of your organization? New research in social cognition has given us the ability to develop a much better understanding of why it is that people often do not action in predictable ways. This presentation will demonstrate how this happens, focus on how human behavior impacts our organizations, and will identify some ways that we can consciously impact the cultures of our organizations to create a greater sense of inclusion, performance, and community.