Have you ever had a déjà vu experience delivering negative feedback to an employee? You're not alone. New research shows 43% of employees receive the same negative feedback year after year, and yet only one out of three has ever made a dramatic change based on this feedback. Although performance feedback is important, it's insufficient to change behavior because employees lack the ability to put that feedback in action. In this session, Joseph Grenny will share how to increase your capacity to develop your talent tenfold by removing both motivational and ability barriers that prevent your employees from changing their behavior and improving their performance. Through the use of entertaining videos and business case studies, you will also learn how to create performance improvement plans that target the personal, social, and environmental sources that perpetuate bad behavior and turn them in your employees' favor to influence new and lasting productive behaviors.