Communication is the key to successfully adopting change, driving new strategies and initiatives, and maintaining the support and good will of employees and managers. Developing skillful communication with messaging that is not only understood but also persuasive can be very difficult and is more of an art than a science. This session outlines the most effective methods of crafting persuasive communications that establish better acceptance and greater understanding. Communication must be clear and comprehensive but the art of effective communication is creating messages that are unforgettable.