Great companies succeed in good times and tough times for one simple reason - they sustain a culture that provides a competitive advantage. Pennington will show you how to: · Create and reinforce commitment to a common set of unifying values that drives actionable performance and behavior toward meaningful results. · Build and sustain strong teams where everyone appreciates the opportunity to help you succeed. · Focus everyone's energy on the handful of key behaviors and performance expectations that will make you stand out in the marketplace. · Promote accountability for performance and results at every level of your organization.