Sessions

This session will discuss the importance of building a personal brand, and the steps necessary to successfully develop and showcase your personal brand. Similar to most major companies or celebrities, building a brand is one of the most important aspects of excelling in the workplace and advancing your career. This session will provide participants with the knowledge and information to differentiate themselves from the competition, and advance their careers, using their personal brand. A former member of SHRM's Emerging Professional Advisory Council (EPAC) will provide insight on how to use your strengths to build and communicate your brand to better network, advance your career and attract opportunities to yourself!

Learning Objectives:

• What is a personal brand?
• Hear the speaker's personal brand story to put into context everything you're about to learn! See first hand how having one can help you attract life and career changing opportunities.
• Importance of having a personal brand. Learn all of the reasons why having one can help you.
• How to develop, build and showcase your brand, especially leveraging online platforms. Learn how to discover what your brand really is, build it over time through behavior and communication, and showcase who you are to your community to advance your career and attract opportunities to yourself!