Sessions
Concurrent Session
Using Social Media to Drive Your Employment Brand
S401
Tuesday 06/18/2013 10:45 AM - 12:00 PM
1.25 HR Credit
| Competencies: Communication, Consultation
Workplace Application:
You will learn how to plan and execute a program to establish or enhance your employment brand on social media sites with particular focus on avoiding pitfalls and measuring success.
As social media develops into a critical recruiting channel, you can leverage it to establish and reinforce your employment brand. How do you create your employment brand so that potential candidates know who you are, what you stand for, and what you offer employees? Hear how New York Life is leveraging social media as foundational component of its talent acquisition strategy.
Presenter:
Tara Noonan Amaral, vice president, Head of Talent Acquisition, New York Life Insurance Company