Social Business: Social Media Concepts Throughout the Employment Lifecycle

SHRM 2015 Annual Conference
Learn how social media trends and the social business are changing recruiting, development, engagement and performance management.
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Social media started out as all fun. Then businesses learned to use it for advertising. HR picked up on the trend and started using social media for recruiting. Now social media has become social business. The same concepts popular in social media are being used throughout the employment lifecycle with amazing results - a documented ROI! Social business will be critically important to successful organizations in the future. Join Rotella as he shares the big picture trends and shows you social business can transform your organization.

Date(s) & Time(s): 
Monday, June 29, 2015 - 10:45am to 12:00pm

Joe Rotella, SHRM-SCP

Rotella, SHRM-SCP

Joe Rotella is a leading thinker and professional speaker in the areas of marketing, entrepreneurship, social media and human resources. Joe currently serves as Chief Marketing Officer (CMO) for Delphia Consulting, a national consulting firm based in Columbus, Ohio.

Joe has over 30 years of experience and serves on the Human Resources Association of Central Ohio (HRACO) Board of Directors as Certification Manager.

One of Joe’s many hobbies is mixed media art. His work has appeared in many magazines and is a frequent guest on the TV show Make It Artsy which airs on PBS TV and Create TV.


LVCC N206-208
Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
HR Expertise
Intended Audience: 
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