Sessions
In this visionary talk, Blake Mycoskie shows how to succeed in a new era of relentless competition and heightened social awareness. He also shares his secrets for starting, growing, and sustaining new businesses. He answers the following questions: How do you make money and do good simultaneously? How do you turn ideas into great businesses? And how do you create businesses that people love, and love to talk about? At TOMS — a self-sustaining, for-profit company — the act of giving is the cornerstone of its business model, integral to its financial success. In a behind-the-scenes look at how it all works, Mycoskie shares counterintuitive ideas ("In tough times, give more!") that you can apply to your own business. His bold, winning strategies are proven, and have been talked about by Bill Clinton, the Obama administration, and the hundreds of thousands of customers that have joined the TOMS Movement by buying a pair of shoes. Inspired, inspiring and most of all practical, Mycoskie presents a new direction for business, offering TOMS as his prime case study. After hearing him speak, you too will know why giving just makes sense.