11 Steps to Integrate Social Media into Your Organization

SHRM 2011 Annual Conference
Attend this session and learn to successfully incorporate social media as part of an overall employee communication strategy.
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Track: Talent Management

Web 2.0 is a paradigm shift in how the Internet is used. Social networking can be part of an overall employee communication strategy. Explore an eleven step plan to successfully supplement your existing employee communication plan with social media initiatives. Learn about measuring successful social networking campaigns. Discover effective web governance guidelines for incorporating social media into overall communication plans. Take a look at the metrics of social marketing.

Date(s) & Time(s): 
Tuesday, June 28, 2011 - 2:15pm to 3:30pm

Joe Rotella, SHRM-SCP

Rotella, SHRM-SCP

Joe Rotella is a leading thinker and professional speaker in the areas of marketing, entrepreneurship, social media and human resources. Joe currently serves as Chief Marketing Officer (CMO) for Delphia Consulting, a national consulting firm based in Columbus, Ohio.

Joe has over 30 years of experience and serves on the Human Resources Association of Central Ohio (HRACO) Board of Directors as Certification Manager.

One of Joe’s many hobbies is mixed media art. His work has appeared in many magazines and is a frequent guest on the TV show Make It Artsy which airs on PBS TV and Create TV.


Hilton Pavilion 11
Amount of Credit: 
Credit Type: 
HR Credit
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