Developing Business Literacy in Front-Line Managers

SHRM 2011 Annual Conference
This session will provide an affordable, creative way to develop business savvy in non-business professionals.
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Track: Strategic Management

EWI, a non-profit engineering consulting firm, wanted to build business literacy in its management team as a competitive distinction. HR was tasked with the challenge. Goals: create a curriculum to train 40 managers over the course of nine months in one 4-hour session a month, develop insights into company and client business operations using internal resources to teach each class. Learn how EWI met these objectives through a unique partnering with a local business college.

Date(s) & Time(s): 
Monday, June 27, 2011 - 4:00pm to 5:15pm

Lynn Dailey

Dr. Lynn Dailey is the Moor Endowed Chair in Business and Economics and a professor in the School of Management and Leadership at Capital University in Columbus, Ohio. She teaches in both the undergraduate and MBA programs and has been actively engaged in business consulting for national clients, non-profits and small businesses for the past 15 years. Her areas of expertise include business skills training, marketing strategy, marketing plans, business plans, customer behavior, and customer research. Dr. Dailey has published in the Journal of Business Research and Journal of Marketing for Higher Education and has presented her research at numerous national conferences including the American Marketing Association and the Association for Consumer Research.

Mark A. Matson, SPHR

Mark A.
Matson, SPHR
Mark Matson, SPHR, is a seasoned HR generalist with over 25 years of experience. He is currently Vice President of HR at EWI, a highly specialized materials engineering consulting firm based in Columbus, Ohio. Mark has been a previous speaker on organization development at the 2005 SHRM national convention and served as an Angoff Panel member for SHRM’s National Certification Standards Committee. He has been a compensation and labor law instructor in the Central Ohio HR Associations’ SHRM Certification review courses. His team designed a leadership development program in partnership with The Ohio State University Fisher College of Business that received national recognition from the American Society for Training and Development. He has served on the national Program Advisory Board for the Institute for Management Studies based in Reno, NV. Mark has served in leadership roles in a variety of non-profit organizations including President of the Columbus Literacy Council, Director of the Columbus Area Leadership Program and is currently national Board President of DignityUSA – a 40 year-old advocacy organization for gay, lesbian, bisexual and transgendered people in the Roman Catholic tradition.
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