The Opportunities and Challenges Of The Brazilian Business Environment

SHRM 2011 Annual Conference
This session will focus on the opportunities and challenges of managing human resources while doing business in Brazil.
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Brazil has just elected its first woman president and has become a prime destination for investment of US and other International companies. Its economy is growing, and the country is scheduled to host major high-profile events in the coming years. Yet, Brazil is ranked by the IFC/World Bank’s Doing Business Survey, as a country in which doing business is difficult. This session will review major recent developments in Brazil and will provide tips on how to approach the management of Human Resources in Brazil.

Date(s) & Time(s): 
Wednesday, June 29, 2011 - 11:30am to 12:45pm

John Mein


John Edwin Mein is a Brazilian, born in Recife Brazil. After receiving his Masters in International Business from Thunderbird School of Global Management, in Arizona, he worked in the International area of a US Bank, in business promotion for the State of Minas Gerais in Brazil, and in business development for American and Brazilian companies. He was president of the American Chamber in Brazil for 13 years, during which it became the largest American Chamber outside the US.

John Edwin Mein led the efforts to organize and is the Executive Coordinator of the Alliance for Modernization of Logistics and Foreign Trade  - PROCOMEX. The PROCOMEX Alliance is a coalition of 70 business associations with the common objective of modernizing Brazilian customs processes as a means to increase the country’s competitiveness. The operational arm of the coalition is the Instituto Aliança Procomex which is maintained by over 40 companies.

John is the president of CONSENTES – Institution Building, a consulting company to companies, associations and NGOs in the areas of planning, organizational and business development, communication, social responsibility and public policy.

John is on the board of SOBEET - The Brazilian Institute to Study Transnational Enterprises and Globalization, and was its president from 2005 to 2007.

John has been a member of the board of Transparency Brazil since its inception.

John is a member of the Private Sector Consultative Group of the World Customs Organization.

LVCC N202-204
Amount of Credit: 
Credit Type: 
Global Credit
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