Social Media: Risky Business of Risk Aversion

2014 Employment Law and Legislative Conference
Workplace Application: In this session, attendees will learn how to appropriately use social media in hiring decisions and investigations while staying consistent with FTC and NLRB requirements.

Business people tend to see the opportunities that social media creates for them while lawyers see risks. The correct approach is to neither ignore the risks nor be paralyzed by them, but to navigate them. Receive an overview of how employers can appropriately use social media in hiring decisions and investigations, and explore how social media can help market an employer’s brand, products, and services while staying consistent with FTC requirements. Particular attention will be paid to possible terms of a social media policy where NLRB decisions loom large. Identify practical solutions that minimize (not eliminate) the risks so you can still run your business without ending up in the NLRB’s cross-hairs. Finally, explore the benefits and risks of friending, linking in and tweeting. Some of the answers may surprise you.

Date(s) & Time(s): 
Monday, March 17, 2014 - 10:15am to 11:45am
Presenter: 

Jonathan A. Segal

Jonathan A.
Segal

Jonathan is a partner at Duane Morris in its Employment Practice Group.

 

Jonathan provides counseling, strategic planning, leadership training, policy development and/or privileged audits in areas including harassment, pay equity, wage and hour compliance, criminal background checks, high-level terminations and investigations of misconduct.

 

Jonathan has provided training to federal judges on various employment issues across the country for 20 years.

 

Jonathan testified before the Congressional Caucus for Women's Issues on how employers can prevent and respond to harassment in Male-Dominated Jobs.

 

Jonathan was appointed by the EEOC in 2015 to its Select Task Force on Harassment.

 
Location: 
Congressional A
Amount of Credit: 
1.50
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
Competency: 
Business Acumen
Communication
Intended Audience: 
Senior-Level
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