Sessions

Today, employees and consumers alike expect, if not demand, authenticity from companies on issues of inequality in the workplace. As diversity, corporate responsibility, and transparency continue to rise in importance, social media has become one of the most active and effective channels for advocating diversity, equity and inclusion (DE&I) and raising awareness of DE&I goals. Discover how top employer brands enhance their DE&I efforts through social and ground the DE&I discussion among the very community they aim to impact: existing and prospective talent. We will also cover what should precede any DE&I outreach and messaging strategy—concrete action—and why any public commitment to support DE&I must first be backed by clear actions on how one aims to achieve it.

Learning Objectives:

• Learn the four ways employers can promote DE&I initiatives through social media to drive diverse candidate pools.
• Explore real-world examples of effective social media content and campaigns that have successfully supported DE&I goals from companies across various industries and sizes.
• Hear from employer brand and talent acquisition leaders on how they align their DE&I and talent attraction goals to develop and execute multichannel campaigns that reach and activate top talent.
• Receive a checklist for how to incorporate social media into your DE&I program to further awareness and engagement around your DE&I initiatives.