Sessions

Concurrent Session
Digitizing Talent: Creative Strategies for the Digital Recruiting Age
Roman Ballroom 1-2
Monday 04/15/2024 03:45 PM - 04:45 PM   Add to calendar
Competencies: Business (Behavioral), Leadership (Behavioral), People (Technical) | Intended Audience: Mid-Level
Workplace Application:
This session will walk you through how to prioritize your digital recruiting and marketing options and show you how to develop strategic initiatives designed to drive change and establish buy-in so that you can move forward in your digital and online recruitment efforts. 

Digital recruitment might be the key to an effective overall recruiting strategy, but the question is where to begin. This session will walk you through how to prioritize your digital recruiting and marketing options and show you how to develop strategic initiatives designed to drive change and establish buy-in so that you can move forward in your digital and online recruitment efforts. Learn how to get started realigning your recruitment efforts to those of the larger organization. Our session will focus on establishing return on investment, establishing metrics and capitalizing on relationships with other departments outside of HR including marketing, IT and communications.

Learning Objectives:

  • Learn how to prioritize talent attraction efforts using digital strategies.
  • Establish small wins that you can build on focused on executive leadership communication.
  • Discover the top five creative digital strategies that every recruiter and HR Leader should consider from programmatic ad buying, social media to using video in your recruiting.
  • Hear how to leverage relationships within the organization to establish ROI and strategic partnerships.
Jessica Miller-Merrell, SHRM-SCP Photo
Presenter:
Jessica Miller-Merrell, SHRM-SCP, Chief Innovation Officer,
Workology