SHRM 2011 Diversity & Inclusion Conference
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In this session, you will learn about McDonald’s transformation from Affirmative Action/EEO to Strategic Global Inclusion, and how they have aligned its D&I strategy to a “three-legged stool” of Franchisees, Suppliers, and Employees. Specific content topics include:

• Brief history of McDonald’s Corporation – it started with a multi-mixer.

• “None of us is as good as all of us.”

• “We won’t hire women” – why we’ve changed, and how we did it.

• 30 years of Employee Business Networks – and the strategies used to contribute to employee attraction, development, retention, and the future direction of McDonald’s Corporation.

• Strategies for transforming “From Awareness to Action.”

• Specific strategies that have been executed to deliver outstanding results and make McDonald’s a world leader in D&I.


Date(s) & Time(s): 
Tuesday, October 25, 2011 - 3:15pm to 4:30pm

Dennis Brennan


Dennis is the Director of Inclusion on McDonald’s Corporations’ Global Inclusion and Intercultural Management team. His responsibilities include coaching and consulting Home Office and Region leaders on multi-cultural team management; coaching and consulting leadership teams for a more inclusive workplace; coaching and consulting McDonald’s five National Employee Business Network leaders on building more viable and visible networks; and oversight of McDonald’s Global employee online Mentoring program for 10,000+ employees.

Dennis began his McDonald’s career in 1982 in Human Resources, and has been a professional in human resources management and motivation for over 30 years. His expertise and emphasis is on the strategic identification and development of diverse people talent. Dennis uses his ‘discover, design, develop and deliver’ organizational process to define value to a business or organization and has been a featured speaker at seminars and workshops throughout the United States and in several foreign countries.  He has developed several programs, including the template for the first Economic Impact Report used by McDonald’s Corporation that demonstrates the value of a business to its community, and it is still in use today throughout North America.

Additionally, Dennis is nationally recognized for his expertise in honoring and integrating ethnic differences into the workplace for mutual benefit and has produced the diversity awareness seminar “Value Difference Day.”  He is “Life Certified” as a Senior Professional in Human Resources (SPHR) by the Human Resource Certification Institute; and he is a polished facilitator with many different Diversity education programs.  Dennis was recently selected to be a voting member on the SHRM Diversity & Inclusion National Standards taskforce to establish consistent qualifications for Top Diversity Professionals by 2013.

Dennis’ community leadership contributions include work as an Executive Coach to the Board of Trustees of the Ronald McDonald House of Durham, North Carolina; past two-term Chairman of the Board for the Greater Sacramento (CA) Urban League; he served four years on the Board of Directors of the Sacramento Asian Pacific Chamber of Commerce; he was a former Board member of the Ronald McDonald House Charities of Northern California; and a former Board member and Treasurer of the St. Louis (MO) Hispanic Chamber of Commerce.  He also served as an advisor to the Boards of People Reaching Out and the Sacramento Asian Sports Foundation; and as a four-year member of the Community Advisory Board of KVIE, TV 6 in Sacramento.

Washington 4
Amount of Credit: 
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Session Type: 
D&I Game Changer Session
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Game Changers
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