How the Age of Transparency Will Revolutionize Business

SHRM 2011 Strategy Conference
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Tapscott explains the rise of transparency and how you can embrace it to enhance your organization’s reputation, build trusting relationships with your staff, partners, shareholders and the public, and achieve competitive advantage. He discusses how employees share formerly secret information about corporate strategy, management and challenges. To collaborate effectively, companies and their business partners have no choice but to share intimate knowledge with one another. Finally, in a world of instant communications, whistle-blowers, inquisitive media and Googling, citizens and communities routinely put organizations under the microscope. Corporations have no choice but to rethink their values and behaviors—for the better.

Date(s) & Time(s): 
Friday, October 7, 2011 - 10:15am to 12:00pm

Don Tapscott


Tapscott is an internationally renowned authority on the strategic impact of information technology on innovation, marketing and talent. He consistently identifies and explains the next business imperatives and defines the business models and strategies required for success. Tapscott has authored or co-authored 14 widely read books on technology, business and the Net Generation, including his newest book, Macrowikinomics: Rebooting Business and the World.

Amount of Credit: 
Credit Type: 
Session Type: 
General Session
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