Creating a Culture of Health to Help Curb Expense and Earn 'Best Places To Work'

SHRM 2012 Annual Conference
You will leave this program with the knowledge and tips to assist your organization in controlling healthcare costs through changing your organizational culture.
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Learn how changing employee behavior can help your company achieve a near ZERO health plan cost trend year after year while simultaneously earning the title of Best Place to Work in your community or state.  Mr. Layman will share his vision and experience by explaining methods on how to transform your organization into a place that will both retain and attract the healthiest, most engaged, and brightest talent in the region.

Date(s) & Time(s): 
Monday, June 25, 2012 - 7:00am to 8:15am

Doug Layman


Mr. Layman is the executive vice president and chief sales and marketing officer at Gilsbar, Inc., a leading third party administrator and insurance services provider.  During his tenure with Gilsbar, he has shifted the organization's focus to a market-driven thought leader, which has proved to be a great success.  As executive vice president, he is responsible for Gilsbar's corporate direction and vision, focusing on its revenue generating strategies, with an emphasis in marketing employee engagement.

Mr. Layman shares his expertise of member engagement and health and lifestyle management at conferences and seminars across the country, his speaking resume including various World Health Care Congress events, the International Institute of Research, and the National Business Group on Health.  He represents organizations throughout the U.S., and currently serves on the Board of Directors for the Louisiana Association of Health Plans.

Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
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