The Evolving Role of HR in Changing Times: A Middle East Focus

SHRM 2012 Annual Conference
Attend this session and learn how the Americana Group evolved with more than 45 years of successful operations in the Middle East and Northern Africa.
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Wearing different hats in an array of situations is never easy for an HR Practitioner, but wearing the best hat that suits the Middle East business environment is a question that puzzles people from all over the globe. With the Gulf's richness in resources, its fairly conservative and arid atmosphere welcomes a flavor of diversity as it looks to fill its heaping craving to be a sustainable economic hub. This convergence of interest makes for an oasis of emerging practices in human resources with the ever volatile turn of events in the Arab world. This session will help you understand what makes or breaks endeavors in the Gulf and how capitalizing on people is integral to an enduring quest to be a market leader in the region.

Date(s) & Time(s): 
Monday, June 25, 2012 - 10:45am to 12:00pm

Mohamed Farouk Hafeez

Mohamed Farouk

Mohamed Farouk Hafeez is the Executive Vice President for HR & Training of Americana Group, the largest food conglomerate in the Middle East operating in 16 countries with 65,000 employees.  He is quite active on the public and philanthropic fronts. He has effectively contributed in qualifying over 100,000 fresh graduates and helped them get employed through his role as the Vice President & Board Member of the Professional Development Foundation (formerly Future Generation Foundation “FGF”), one of the largest social foundations in the Arab world. He also serves on the board of the Students in Free Enterprise (SIFE) and Injaz Al Arab (the Arabic version of the Junior Achievement Worldwide).


Amount of Credit: 
Credit Type: 
Global Credit
Session Type: 
Concurrent Session
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