MEGA SESSION: The Social Shift

SHRM 2012 Annual Conference
This high-energy, interactive session is designed to elevate the understanding and opportunity associated with social media and marketing strategy.
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Social media has introduced new channels to effectively communicate and influence culture and engagement, and these new trends will continue to transform our approach to workplace and customer relationships. The blend of progressive networking philosophy and new media integration can afford the innovative organization an opportunity to improve relationships, expand influence and better understand customer trends and thinking. Social Media has introduced new channels to effectively communicate and compete for consumer attention. This session will review the new media mandates specific to cultivating high engagement, experiential consumer relationships. Ryan will challenge conventional thinking with emphasis on innovation and strategy that offer the audience ‘actionable content’ to impact business performance immediately. The way we connect, communicate and collaborate is evolving and we are at the inception of the impact the Social Shift will have on business performance.

Date(s) & Time(s): 
Monday, June 25, 2012 - 4:00pm to 5:15pm

Ryan Estis


Ryan Estis is the former Chief Strategy Officer for the $100 million People Marketing division of McCann-Erickson World Group Advertising and now serves at the Chief Experience Officer in a growing speaking and consulting practice. Recently recognized as one of the Top 100 keynote speakers in America alongside Tony Robbins, Bill Gates, Al Gore and Marcus Buckingham, Ryan is a leading expert on Leadership & Culture, Workforce Trends and Communication. He serves as the USA Sr. Associate with Employer Brand International, an advisory member on the SmartBrief Workforce Council, is a certified Human Capital Strategist and professional member of the National Speakers Association.

His consultancy develops strategy and communication design to help companies more effectively connect to their two most important audiences: employees and customers. He shares his thoughts on culture, engagement and leadership on his blog

Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Mega Session
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