Recruitment Marketing Tactics that Attract Veterans

SHRM 2012 Annual Conference
Attend this session and learn tools and strategies to effectively recruit veterans.
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Savvy HR practitioners know you can more effectively recruit diverse populations by customizing marketing materials, messages and career web pages to attract them.  This session covers best practices in recruitment marketing to veterans and veterans with disabilities and reviews examples of web sites that are strong attractors of military applicants.  Learn proven techniques that you can take back to your company to increase the number of military veterans applying to your positions. In this session we cover:

·         Five themes that resonate with military veterans and how to incorporate those themes into your marketing messages;

·         Updates to make to your career page that will enhance the military applicant’s experience and allow you to build a relationship with the service member and leverage his/her extensive network of colleagues; and

·         Methods to expose your recruitment brand into the military community.

Date(s) & Time(s): 
Monday, June 25, 2012 - 4:00pm to 5:15pm

Lisa Rosser


Lisa Rosser is on a mission to help organizations improve their veteran recruiting and retention. Her unique background with years of experience in both military and human resources is what makes her the ideal person for training human resource professionals how to recruit, hire, and retain military veterans for employment.

Lisa's military career includes 10 years of Active Army duty and 11 years of service with the Army Reserve, including 2-1/2 years of mobilization after the events of 9-11. During her Active Duty time she participated in 3 major engagements (Gulf War, Somalia, and Bosnia). Her Army Reserve career focused on operations and performance management, recruiting, placement, training, and skills development. She retired from the Army Reserve in July 2011 at the rank of Lieutenant Colonel.

Lisa's civilian career capitalized on her Human Resources and Training military experiences into an eight year career at Accenture, a Global Fortune 500 consulting firm. In 2007, Lisa founded The Value Of a Veteran and published an employer guide to recruiting the military. The enthusiastic response to the hiring guide led to workshops for corporate, government and higher education organizations, as well as webinars on critical military hiring topics.

Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
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