Social Media: The Reinvention of Recruitment

SHRM 2012 Annual Conference
Discover a unique approach to building an innovative and effective social recruiting strategy for your organization.
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Social media is revolutionary, and it’s quickly reinventing how we approach business, communication and recruitment. The concept is simple but effective: giving people the power and tools to influence others. In this session, you will discover the impact social media can have in recruiting and how you can leverage this space to attract and engage targeted talent, build brand awareness and create a strategic recruitment plan. You will:

  • Analyze and understand the value of social media in recruitment
  • Learn to leverage your employees and social media to build your brand and attract top talent
  • Identify unique social media applications, tools and techniques organizations are using to capture and engage the right candidates
Date(s) & Time(s): 
Tuesday, June 26, 2012 - 2:15pm to 3:30pm

Matt Kaiser


Matt is the Director of Talent Acquisition at Children’s Healthcare of Atlanta – one of the nation’s leading pediatric healthcare systems and consistently ranked as one of the “100 Best Companies to Work For” by Fortune magazine. With the support of a strong team, Matt is working to evolve and optimize the recruitment platform at Children’s.

Prior to working at Children's, Matt helped reshape talent acquisition at Ericsson, the world's leading provider of communications technology and services, operating in 180 countries and employing more than 100,000 people. In his five years with Ericsson, Matt lived in both Australia and Singapore. He drove innovation in the employer branding, sourcing and recruitment strategy for Ericsson regionally and globally.

He has past experience as a senior strategy consultant with a U.S. recruitment communications firm, helping leading organizations implement innovative employer branding and digital strategies to attract top talent. Matt is a graduate of The Florida State University in the USA. He is an author and featured industry speaker on best practices in Talent Management at international HR events.

Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
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